Is the site:
- Merely a marketing tool describing your business - simply a presence in “cyberspace”?
- For on-line enquiries?
- For e-mail orders where payment will be COD?
- An internet shop with a payment gateway (credit card authorization facility)?
- Shopping cart enabled – items can be added or removed from the cart while browsing an online catalogue?
How often are you planning on making changes to the content of the site?
If
the content of your site is relatively static, you may want to consider
having the pages built statically which in the short term is the
cheaper option. And any subsequent changes to the content can be done
manually by us at a reasonable hourly rate. Or allow us to maintain the
site completely (The internet is our area of expertise.)
Alternatively, if there are content changes on a regular basis
you should consider a CMS (content management system) where the pages
of your site will be editable by you through special administration
access to your site. It is as easy as using your favorite word
processor (eg. Microsoft Word).
How are you going to let people know you exist in “cyberspace”?
Being
that your site is out in cyberspace you will most likely want people to
find out about it through search engines and online ads. Here there are
several options:
- All the search engines offer online
marketing on a CPC (cost per click) basis. This means that where ever
your ad is shown you will only be charged if someone actually clicks
the link on the ad. The cost of this is on going and though seems cheap
in the short term and amount to a considerable cost over an extended
campaign.
The CPC is calculated against the popularity of the
keywords chosen ranging from a few cents to a few dollars per click. We
offer a service where by we will research the most appropriate keywords
to use too display your ads against based on internet search statistics.
- Alternatively
we can optimize your site based on research on the market you service
through your site to advice on how the content of your site should be
written in order to get your page ranking where you would like it, at
the top of the list! (The way content is written for the internet is
very different to print.)
- We offer a service where we will
“baby sit” and optimize your site for 6 weeks after it has been
launched which generally covers 2 indexing cycles of most of the major
search engines. (Google, yahoo, etc.)
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